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5 Ways to Improve Your Digital Shopfront

If you're looking to increase your online sales, then you need to focus on your digital shopfront or online presence.

Just like in the bricks and mortar world, the first impression is key when it comes to online shopping. If customers don't feel comfortable or find what they're looking for on your website, they will leave and most likely never come back. 

In this blog post, I will discuss five ways that you can improve your digital shopfront and increase your conversion rates.

#1 - Prioritise User Experience

User experience (UX) is the most important aspect of any digital shopfront. If customers don't enjoy using your website, they won't come back. 

This means that you need to make sure that all aspects of your website are user-friendly. The layout should be easy to navigate, the fonts and colours should be easy on the eyes, and the buying process should be quick and simple.

Mobile optimisation is a big part of a great UX. Over half of online traffic comes from mobile devices, so if your site is not mobile friendly then you're neglecting a huge portion of your customers.

Make sure to test your website on different devices and browsers to ensure that it looks and works the way you want it to. Use tools like Google's PageSpeed Insights or Pingdom to identify any problems with your website's speed or performance.

Just as you want your customers to have a great experience in store, you want them to enjoy using your website and make the process as smooth as possible.

#2 - Improve SEO

It's not enough to just have a great website – you need to make sure that people can find it. 

This is where SEO comes in. 

Optimising your website for search engines will help you rank higher in the results pages, which means more traffic and ultimately more sales.

Some basic SEO practises include:

  • using the correct keywords in your titles and descriptions

  • creating informative and keyword rich content 

  • link building and backlinking

  • compressing images to improve site speed 

Remember that SEO isn't a one-time job - it's an ongoing strategy that requires continuous care and maintenance. Be wary of "black hat" SEO tricks as they will do more harm than good to your website and could even lead to you being blacklisted by Google.

#3 - Improve Website Speed

One of the most important aspects of a great user experience is website speed. If your pages take too long to load, customers will get impatient and leave. This is especially true on mobile devices, where data speeds are often slower than on laptops or desktops.

There are a number of things you can do to improve your website's speed, such as using a content delivery network (CDN), compressing images, and caching static files. 

You can also use tools like Google's PageSpeed Insights or Pingdom to identify any problems with your website's speed or performance.

#4 - Analyse Why Customers Leave

If you're not getting the conversion rates that you want, it's important to analyse why customers are leaving your website. 

There could be a number of reasons – maybe they can't find what they're looking for, or the buying process is too complicated.

Tools like Google Analytics can help you track where users are dropping off in your sales funnel, so that you can fix the problem. 

You can also use heatmap tools like Crazy Egg to see exactly where customers are clicking (or not clicking) on your website.

Once you know why customers are leaving, you can focus on fixing the issue and increasing your conversion rates.

#5 - Offer Great Customer Support

If a customer has a problem with your product or service, they need to be able to get help quickly and easily. This is where good customer support comes in.

Make sure that you have a system in place for dealing with customer enquiries – whether it's through email, phone, or live chat. Provide accurate and timely information, and  always treat the customer with respect.

If you can provide great customer support, it will go a long way in ensuring that your customers are happy and satisfied with their experience.


Digital shopfronts are a necessary part of any business, whether you're selling products or services. By following these five tips, you can improve your website's user experience and increase your conversion rates. 

Remember that these are just guidelines – every business is different, so you may need to adapt them to fit your own needs. Take the time to analyse how customers interact with your website and make changes based on the data that you collect. 

With a little effort, you can create a digital shopfront that outperforms the competition and boosts your bottom line.

We hope you find this information useful and please feel free to share it. If you have any questions, feel free to contact us.

Timothy Kelliher & Company Limited

Chartered Accountants

Phone/WhatsApp: +353 (0) 64 6632105


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